Philosophy
I am committed to a design-driven approach that prioritizes understanding users' needs to create a meaningful impact. Recognizing that data plays a crucial role in identifying user challenges and friction points, I leverage insights to inform my design decisions. At the core of my work is empathy, which serves as the foundation for developing solutions that truly resonate with users and enhance their overall experience.
Motivators
I am committed to defining a clear product direction and setting ambitious goals through strategic planning and collaboration with stakeholders. By addressing complex challenges and fostering consensus, I encourage non-designers to share valuable insights while advocating for user needs. My passion lies in creating simple, beautiful, and intuitive experiences that meet user expectations and drive business success.
Background
For 15 years, I’ve been working in digital agencies, product companies, and design studios, helping top companies concept, design, and ship amazing experiences that are simple, beautiful, and easy to use. Higher-ed, museums and archives, non-profits, research and policy, global health, and start-ups. CV